What Aristotle and Bell can teach us about persuasion

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Published on Feb 04, 2013 by Ohad Etsion

Imagine you are one of the world’s greatest violin players, and you decide to conduct an experiment: play inside a subway station and see if anyone stops to appreciate when you are stripped of a concert hall and name recognition. Joshua Bell did this, and Conor Neill channels Aristotle to understand why the context mattered.

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