What Aristotle and Bell can teach us about persuasion


Published on Feb 04, 2013 by Ohad Etsion

Imagine you are one of the world’s greatest violin players, and you decide to conduct an experiment: play inside a subway station and see if anyone stops to appreciate when you are stripped of a concert hall and name recognition. Joshua Bell did this, and Conor Neill channels Aristotle to understand why the context mattered.


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